Apparel Design
Liv Cycling is a women-specific cycling brand that needed apparel designs for their two international racing teams — Liv Factory and Liv Racing. The challenge was creating a unified design that was visually distinct between the two teams, while also adapting seamlessly across all outfit types needed for each cycling discipline. Above all, the designs needed to embody what Liv Cycling stands for: femininity and strength, just like their athletes.
To achieve this, we turned to a triangle pattern — a symbol of strength, resilience, stability, and harmony. Paired with Liv's secondary brand colors, the softer palette gives the outfits an elegant feel while ensuring the athletes stand out in a peloton and photograph beautifully on camera.
Photo Robin Nevřala
Photo Ben Wilson
Photo Robin Nevřala
Photo Ben Wilson
Robin Nevřala
Robin Nevřala
Photo Ben Wilson
Photo Eddie Clark
