Brand Identity
Copywriting
Copywriting
JoElle's Fish & Chips is a gourmet food cart rooted on the beautiful Oregon Coast. Their brand identity needed to capture the full story behind their food — the authenticity, the craft, and their commitment to quality — all anchored by their motto: "We catch it, you eat it".That story starts on the water. Every fish is hook-and-line caught (never netted) by Brett & Ethan aboard the Jo El, their 40-foot troller working the local Oregon coast. Their tuna is even processed to sushi grade — a quiet but powerful testament to how seriously they take their ingredients.
The brand needed to honor that dedication while staying warm and approachable, the kind of place that feels as welcoming as it is impressive.
The brand needed to honor that dedication while staying warm and approachable, the kind of place that feels as welcoming as it is impressive.
